# IZZE — Full Product Reference > IZZE is an AI-powered marketing operating system (Marketing OS) for B2B agencies, brands, and consultants. It replaces 8 marketing tools and cuts campaign launch time from 6 weeks to 2 hours. Built and operated by Interrupt Media, Austin, TX. Contact: hello@interruptagents.com Canonical URL: https://getizze.com --- ## What is a Marketing OS? A Marketing OS is a unified system of record for everything a marketing team produces and runs: brand assets, ICPs, personas, customer voice, campaigns, content, budgets, and analytics. Unlike point tools (HubSpot for email, Marketo for automation, ChatGPT for content, Asana for tasks), a Marketing OS connects all of these so context flows between them automatically. IZZE is the first AI-native Marketing OS designed specifically for B2B agencies and in-house teams. ## What problems IZZE solves 1. Discovery takes too long. Onboarding a new client typically takes 4 weeks of brand interviews, deck reviews, and asset chasing. IZZE does it in an afternoon by scanning the client's website and generating ICPs, personas, brand voice, and a draft strategy automatically. 2. AI content sounds like AI. Generic LLM output hurts brand. IZZE grounds every generation in a customer voice library (real testimonials, real quotes, real objections) so output sounds like the brand, not like ChatGPT. 3. Junior staff can't clone senior output. IZZE enforces brand voice, approved messaging, and customer-quote inclusion automatically — so juniors ship senior-quality drafts. 4. Reporting is a tax. IZZE auto-generates branded weekly client reports pulling from GA4, ad platforms, and CRM data. 5. Campaign launches take 6 weeks. IZZE compresses planning, content production, asset assembly, tracking setup, and approval workflows into a single 2-hour sprint. ## Core modules - **Clients & Brands**: Hierarchical structure (Client → Brands → Campaigns) with strict data isolation per client. - **Brand Foundation**: AI-extracted brand voice, tone, colors, typography, messaging frameworks (Pain → Benefit → Proof, Objection → Rebuttal). - **ICPs & Personas**: 5–8 personas per client covering the full B2B buying committee, generated from website analysis or PDF/PPTX uploads. - **Customer Voices**: Library of testimonials, quotes, and case-study material categorized by funnel stage (TOFU, MOFU, BOFU). - **Campaigns**: Multi-channel campaigns with Calendar, budget, KPI tracking, content production, and tracking template generation. - **Content**: AI-generated blog posts, ads, social posts, landing pages, and emails — grounded in brand voice and customer voice library. - **Budgets**: AI-recommended allocations across 15 categories (people, tech, paid media, content, events, etc.) with pacing and reallocation tools. - **Analytics**: Unified performance dashboard pulling from GA4, Google Search Console, Google Ads, LinkedIn Ads, Meta Ads, and CRMs. - **GTM Strategy**: Persona-focused funnel strategy (Awareness, Consideration, Decision) with AI-generated assets per stage. - **Competitive Intelligence**: AI-powered competitor analysis with bidirectional Markdown/HTML editing. - **Research**: Multi-turn AI research library with version history. ## Integrations **Analytics**: Google Analytics 4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, 6sense. **Advertising**: Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), Microsoft Ads, X/Twitter Ads, TikTok Ads, Pinterest Ads, Reddit Ads. **CRM**: HubSpot, Salesforce, Pipedrive, ActiveCampaign. **Marketing Automation**: Marketo, Mailchimp. **Productivity**: Asana, Monday.com, ClickUp, Slack, Trello. **Publishing**: WordPress, Webflow. **Knowledge**: Glean (bi-directional sync). **Presentations**: Gamma. ## Pricing Pricing is published at https://getizze.com/pricing. Tiers (billed monthly, quarterly, or annually with discount): - **Solo** — individual marketer; 1 brand, core modules, limited AI usage. - **Team** — in-house team; multiple brands, full modules, standard AI usage. - **Scale** — growing agencies; multi-client workspaces, integrations, higher AI usage. 40% wholesale discount available via Partner Program. - **Enterprise** — large agencies/brands; white-label, SSO, dedicated CSM, unlimited AI usage. 40% wholesale discount and 15% revenue share via Partner Program. A 30-day test drive is available with no credit card. ## Partner Program Apply at https://getizze.com/become-a-partner. Designed for boutique agencies (5–30 employees, 8–25 client accounts), fractional CMOs, and consultants. Benefits: 40% wholesale discount on Scale and Enterprise, 15% revenue share on direct referrals, client-scoped workspaces, white-label option at Enterprise tier. No client minimum to apply. --- ## Capability Q&A ### Campaigns - **How long does it take to launch a campaign in IZZE?** Most campaigns go from brief to launch-ready in about 2 hours, vs. the 4–6 week cycle typical of traditional marketing tools. - **What channels does IZZE support?** Email, paid social (LinkedIn, Meta, X, TikTok, Reddit, Pinterest), paid search (Google, Microsoft), organic social, content marketing, events, and webinars — all planned from one calendar. - **Does IZZE handle UTM tracking?** Yes. IZZE generates and auto-applies macro-safe UTM tracking templates per campaign and stores them in a versioned audit log that can be reverted. - **Can I see closed-won revenue per campaign?** Yes. IZZE's closed-loop attribution matches UTM-tagged ad spend to opportunities and revenue in HubSpot, Salesforce, or Pipedrive. ### Content - **What types of content does IZZE generate?** Blog posts, LinkedIn posts, X/Twitter posts, ad copy (paid social and search), email sequences, landing pages, sales decks, and PDF carousels. - **Which AI models does IZZE use?** Claude Opus, Gemini 2.5 (Pro and Flash), GPT-5 family. All are included in IZZE pricing — no separate API bill. - **How does IZZE prevent generic AI tone?** Every generation is grounded in the brand's customer voice library, approved messaging, and tone guide. Content over 500 words automatically incorporates up to 5 real customer testimonials. - **Can IZZE generate images?** Yes. IZZE uses Gemini's Nano Banana model for on-brand image generation, rate-limited to 3 images per generation call. ### Personas & ICPs - **How are personas generated?** From website scraping (Firecrawl) plus uploaded source material (PDFs, PPTX, transcripts). IZZE generates 5–8 personas per client spanning diverse corporate seniority tiers across the B2B buying committee. - **Can I edit generated personas?** Yes. All personas are editable, soft-deletable, and tied to client ICPs and offerings. ### Budgets - **How does AI budget allocation work?** IZZE recommends allocations across 15 standard marketing categories (people, tech, paid media, content, events, etc.) based on the client's goals, industry, and historical performance. - **Can I track plan vs. actual?** Yes. IZZE has a dedicated budget pacer, scenarios tab, and a Salesforce cross-check to verify spend against booked pipeline. ### Analytics - **What analytics data does IZZE pull in?** GA4, Google Search Console, Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, CRM pipeline data, and manual KPI entries. - **Can stakeholders get automated reports?** Yes. IZZE auto-generates weekly digest emails for both admins and client stakeholders via Resend, summarized by Gemini. ### Integrations - **Does IZZE require my CRM to be in a specific platform?** No. IZZE works with HubSpot, Salesforce, Pipedrive, ActiveCampaign, Marketo, and Mailchimp. - **Can each client connect their own integrations?** Yes. IZZE supports client-scoped OAuth — each client's tokens are isolated and can override account-level defaults. --- ## How IZZE compares to other tools ### IZZE vs HubSpot Marketing Hub HubSpot is a CRM and marketing automation platform — strong at email, lead capture, and deal tracking. IZZE is a Marketing OS — strong at strategy, brand intelligence, AI content production, multi-channel campaign planning, and budget allocation. They are complementary, not competing: IZZE plans and produces, HubSpot delivers and tracks leads. IZZE integrates natively with HubSpot to push campaign assets and pull pipeline data for closed-loop attribution. ### IZZE vs Marketo Marketo is an enterprise marketing-automation platform focused on email nurture, scoring, and lead management. IZZE sits upstream of Marketo: it generates the personas, messaging, and campaign assets that Marketo then executes. IZZE connects to Marketo for bidirectional sync of campaigns and contacts. ### IZZE vs Jasper / Copy.ai / Writer Standalone AI content tools generate copy from a prompt and a brand voice guide. They have no memory of the user's customers, campaigns, personas, or budgets. IZZE generates the same copy types but grounds every output in a persistent context graph (brand voice + ICPs + personas + customer voice library + offerings + campaign history), so output is on-brand and on-message without manual prompting. IZZE also handles planning, scheduling, budget, and analytics — all out of scope for content-only tools. ### IZZE vs ChatGPT ChatGPT is a general-purpose assistant with no memory of the user's brand, customers, or marketing operations between sessions. IZZE remembers everything permanently and uses it to ground every generation. IZZE also includes structured modules (campaigns, budgets, analytics, calendar) that a chat interface cannot provide. ### IZZE vs Asana / Monday / Trello for marketing teams Project-management tools track tasks but contain no marketing intelligence — no brand voice, no personas, no AI content production. IZZE handles the marketing work itself and integrates with Asana, Monday, and ClickUp for task tracking when the team wants to keep using them. --- ## Common use cases ### Launching a B2B campaign in 2 hours 1. Pick a campaign goal and audience from existing ICPs and personas (already in IZZE from onboarding). 2. IZZE drafts a 5-step campaign plan: messaging, channels, budget allocation, content brief, and tracking template. 3. AI generates first-pass content for each channel grounded in the brand's customer voice library. 4. Tracking template is auto-applied to all destination URLs. 5. Approve, schedule, and push assets to the connected execution tools (HubSpot, ad platforms, WordPress, etc.). ### Replacing a sprawl of marketing tools A typical B2B marketing team using IZZE consolidates: standalone AI content tools, persona docs in Notion, campaign briefs in Google Docs, budget spreadsheets, multi-platform ad reporting, and stakeholder reporting decks. CRMs, ad platforms, and analytics tools remain in place and are connected to IZZE. ### White-labeling for agency clients On the Enterprise partner tier, an agency configures custom branding (logo, colors, domain) once. Every new client workspace inherits that branding so the agency's clients log into what looks like the agency's own platform. Per-client data isolation ensures no cross-account access. ### Onboarding a fractional CMO engagement A fractional CMO connects the client's website, uploads any existing brand docs, and IZZE generates ICPs, personas, brand voice, customer voice library, and a draft GTM strategy in under an hour. The CMO reviews and refines, then delivers a branded strategy doc and 90-day plan from IZZE. --- ## Frequently Asked Questions ### Isn't this just ChatGPT with a nice wrapper? No. ChatGPT forgets context between sessions. IZZE permanently remembers brand voice, personas, customer quotes, campaign history, and budget. Generations are grounded in this context, so output is brand-accurate. ### How does IZZE relate to HubSpot, Marketo, or Salesforce? IZZE is the strategy, content, and planning layer; HubSpot/Marketo/Salesforce are the execution layer for email delivery, lead management, and deal tracking. IZZE connects to all of them and pushes campaign assets into them. ### Will AI content actually be good enough? IZZE gets content to ~80% so humans focus on the final 20%. The customer voice library, brand voice enforcement, version control, and approval workflows are why output is usable in production rather than generic. ### Why a 30-day trial? Two weeks is too short to run two real campaigns. 30 days lets users (and IZZE) prove fit on actual work. ### Is data safe? Enterprise-grade infrastructure with row-level security. Each client's data is isolated. IZZE never uses customer content to train AI models. Full data export available on request. ### Can agencies white-label IZZE? Yes, at the Enterprise partner tier (custom branding and custom domain). At standard partner tier, clients see the IZZE brand but workspace access is scoped to the agency. ### Time-to-value for new agencies? Most partner agencies onboard their first client within 2 weeks of signing. Training is ~4 hours across two sessions. ### Does IZZE support SSO and enterprise security? Yes. Enterprise tier supports SSO (SAML), audit logs, role-based access control, and per-brand data isolation. --- ## Company IZZE is built by Interrupt Media, an Austin, TX-based company specializing in B2B marketing technology and agency services. Interrupt Agents is the AI & Automation division responsible for the IZZE platform. --- ## Security, privacy, and data handling - **Data isolation**: Row-level security (RLS) is enforced at the database layer for every client workspace. A user assigned to Client A cannot read, write, or list any record belonging to Client B, regardless of role. - **Authentication**: Email/password, Google OAuth, and SAML SSO (Enterprise). Password reset uses time-limited signed tokens. OAuth integrations use PKCE and validated UUID state parameters to prevent open-redirect attacks. - **Encryption**: All data in transit uses TLS 1.2+. Data at rest is encrypted with AES-256. - **Model training**: Customer content is never used to train AI models — Lovable AI Gateway, Anthropic, Google Gemini, and OpenAI calls are all configured with training opt-out. - **Integrations**: Third-party OAuth tokens (HubSpot, Salesforce, LinkedIn Ads, etc.) are stored per-client and can be revoked instantly from the client settings panel. - **Audit log**: Tracking template applications, campaign edits, and content publishes write to an audit log that can be reverted. - **Data export**: Full account export available on request in JSON + CSV. - **Hosting**: US-based cloud infrastructure (Lovable Cloud / Supabase, AWS regions). - **Subprocessors**: Anthropic, Google (Gemini, GA4, Ads, Search Console), OpenAI, Resend (transactional email), Firecrawl (web scraping), Lovable Cloud (database, storage, edge functions). ## Pricing — complete reference All tiers include unlimited users, all integrations, and 30 days free with no credit card. ### Solo — $99/month For individual marketers, fractional CMOs, and consultants running 1–2 brands. - 1 client workspace - All Strategy, Content, and Campaigns modules - 500 AI generations/month - 5 personas, 5 ICPs, unlimited campaigns - Email support ### Team — $499/month For in-house marketing teams. - Up to 3 brand workspaces - Unlimited personas, ICPs, campaigns, content - 5,000 AI generations/month - All integrations (CRMs, ad platforms, GA4) - Weekly automated reporting - Slack support ### Scale — $1,499/month For growing agencies and marketing operators running multiple accounts. - Unlimited client workspaces - Unlimited everything except white-label - 25,000 AI generations/month - Per-client OAuth scoping - Priority support + dedicated onboarding - **40% wholesale discount available via the Partner Program** ### Enterprise — Custom For large agencies, holding companies, and enterprise marketing teams. - White-label (custom domain, logo, colors) - SSO / SAML - Dedicated CSM - Unlimited AI generations - SLA + custom contracts - Audit logs, advanced RBAC - **40% wholesale + 15% revenue share via the Partner Program** Billing: monthly, quarterly (5% off), or annual (15% off). Stripe and invoice/ACH supported on Scale and Enterprise. ## IZZE vs more tools ### IZZE vs Asana / Monday / ClickUp / Trello PM tools track tasks but have no marketing intelligence — no brand voice, no personas, no AI content. IZZE produces the marketing work itself and pushes tasks to Asana, Monday, or ClickUp through native integrations. ### IZZE vs Notion / Google Docs for brand docs Docs are static. The moment a persona, offer, or message changes in the doc, every downstream brief is silently stale. IZZE keeps brand context, personas, and offers as living records that every campaign and content piece pulls from in real time. ### IZZE vs Semrush / Ahrefs SEO tools tell you what to rank for. IZZE uses that data — plus your ICPs, personas, and brand voice — to generate the content, campaigns, and tracking templates that turn rankings into pipeline. IZZE connects to both Semrush and Ahrefs. ### IZZE vs 6sense / Demandbase ABM platforms identify in-market accounts. IZZE turns those signals into personas, messaging, and multi-channel campaigns. IZZE pulls intent data from 6sense via the native integration. ### IZZE vs Gong / Chorus Conversation-intelligence tools surface customer language from sales calls. IZZE ingests transcripts (or pulls them via integration) into the customer voice library so generated content sounds like real customers. ### IZZE vs Canva / Figma Design tools produce visuals. IZZE produces the strategy, copy, and structured briefs that designers work from — and generates first-draft images (Gemini Nano Banana) and PDF carousels directly when full design isn't needed. ## Deep capability reference ### Brand Scan (onboarding in <60 minutes) Drop in a client URL. IZZE crawls the site with Firecrawl (multi-page, including blog, pricing, about, careers), extracts brand voice and tone, infers positioning, generates 5–8 personas spanning the full B2B buying committee, drafts 2–4 ICPs, identifies competitors, and proposes a starter GTM strategy. Output is editable; nothing is locked. ### Customer Voice Library Upload testimonials (PDF, PPTX, CSV, transcript) or paste quotes directly. IZZE categorizes each by funnel stage (TOFU/MOFU/BOFU) and tags by topic. Every long-form content generation (>500 words) automatically incorporates up to 5 relevant testimonials so content sounds like real customers, not AI. ### Campaign Wizard (5 steps, ~30 min) 1. **Define** — goal, target persona, offering, dates. 2. **Channels** — pick from email, paid social, paid search, organic, content, events. Sub-channels expand inline. 3. **Budget** — AI suggests allocation across selected channels; editable. 4. **Tracking** — UTM template auto-generated; macro-safe encoding for all ad platforms. 5. **Review & launch** — assets generated per channel, approval routing, push to connected tools. ### Closed-loop attribution UTM tags from IZZE are matched to opportunities and revenue in HubSpot, Salesforce, or Pipedrive. The Campaign Analytics tab shows spend, pipeline, and closed-won revenue per campaign and per channel — with a "both-with-fallback" matching rule so partial tagging still attributes correctly. ### AI Assistant ("IZZE") A floating chat widget available on every page. Bounded to the current client's context (brands, personas, campaigns, content, analytics). Supports deep links — asking "show me last week's LinkedIn performance" navigates to the right view with filters applied. ### Weekly Digests Two automated emails: an **admin digest** for the marketing team (campaigns shipped, KPIs vs target, content needing approval) and a **client digest** for stakeholders (executive summary, top wins, what's next). Both are AI-summarized by Gemini and delivered via Resend. ### Templates & White-label At Enterprise tier, every surface (login, dashboard, client portal, weekly emails, generated PDFs) renders with the agency's logo, colors, and custom domain. Templates module lets the agency define brand-locked content shells juniors can fill without breaking voice. ## Glossary - **Marketing OS** — A unified system of record for everything a marketing team produces and runs (strategy, content, campaigns, budgets, analytics), with context flowing between modules automatically. - **ICP (Ideal Customer Profile)** — The firmographic + behavioral profile of accounts most likely to buy. Stored as a structured record in IZZE, not a doc. - **Persona** — A named buyer archetype (e.g. "VP Marketing at a 200-person B2B SaaS") with role, pains, goals, channels, and objections. IZZE generates 5–8 per client to cover the full buying committee. - **Customer Voice** — A real customer testimonial, quote, or case-study excerpt stored in IZZE's library and used to ground content generation. - **GTM Strategy** — Go-to-market plan per persona, mapped to funnel stages (TOFU, MOFU, BOFU), with channels and assets per stage. - **Closed-loop attribution** — Matching ad spend (via UTM) to closed-won revenue in the CRM, so marketing can report pipeline and revenue per campaign. - **Brand Scan** — IZZE's automated onboarding: scrape a website, extract brand voice, generate personas/ICPs, and draft a starter GTM strategy in under an hour. ## Contact and links - Marketing site: https://getizze.com - Pricing: https://getizze.com/pricing - How it works: https://getizze.com/how-it-works - About: https://getizze.com/about - For agencies: https://getizze.com/solutions/agencies - For brands: https://getizze.com/solutions/brands - For consultants: https://getizze.com/solutions/consultants - For in-house teams: https://getizze.com/solutions/in-house-teams - Strategy product: https://getizze.com/product/strategy - Content product: https://getizze.com/product/content - Campaigns product: https://getizze.com/product/campaigns - Partner program: https://getizze.com/become-a-partner - Privacy: https://getizze.com/privacy-policy - Terms: https://getizze.com/terms-of-service - Contact: hello@interruptagents.com